![]() ![]() In response to the claim that the game was not as advertised, Playrix stated that “the content seen in the ads was included in their games and that the content represented part of the gameplay itself.” However, the ASA ruled against this as being core to gameplay because in total, only around 0.03% of over 4,000 levels in Homescapes featured this gameplay, while the remaining 99.97% did not. ![]() Instead, Homescapes and Gardenscapes look far more like Candy Crush, where you play an endless stream of levels with the actual gameplay focusing on matching three symbol types to progress. According to Apptopia Advertising Intelligence, over the past 30 days, looking at all advertising networks and ad formats across global games in Google Play. The only common ground you experience is that the advertisement and actual game fall within the puzzle genre, but so would games like Wheel of Fortune and Jeopardy, and no one could argue that they are the same for that reason alone. We have a life, and spending money on games isnt a part of it. This ad is all about decorating, the most up-front metal element in the game, and aims at the viewers who are into home decoration games. Via: clicking on the ads takes you to either Homescapes and Gardenscapes, and the actual gameplay is fundamentally different from what is advertised. It isnt really ZEN when there is ads and why would we remove them. ![]()
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